Need conversion optimization or digital transformation assistance?

I love retail, health & wellness, beauty, and education. I’m on a mission to keep innovating the way we shop and use services in order to create helpful and enjoyable experiences.

I am a senior digital strategy and business operations professional with 15+ years of experience. I am great at creating and executing e-commerce strategies and processes, enhancing the customer experience, and driving revenue. I do this by 

• Assessing current and future state of businesses and/or projects

• Creating customer & employee journey maps (I listen to customer and users)

• Building process flows

• Optimizing conversion via marketing, sales, and website improvements

• Launched and grew a skincare brand with 15-time Grammy® award -winning singer songwriter Alicia Keys ($1.5M P&L)

• Increased growth of Plant Powered Skincare brand by over 50% YOY for 3 years ($2M P&L) and partnered with EWG to get the most clean verified beauty assortment

• Grew a DTC ready-to-wear business to a $300M P&L

• Led one of the Top 10 converting websites in the USA (2017)

• Piloted corporate initiatives that grew business by over $1M 

  • Increased conversion by recreating the image style guide and process for web catalog photography

  • Grew revenue and units per order by improving up-sell and cross-selling strategies

  • Led Customer Service Team to become a profit revenue stream

• Created a SAAS marketing company & entered the best retail accelerator in the US, XRC Labs (Plannista)

• Product managed the creation of an e-commerce B2B website from the ground up using a headless platform (KPMG, Dawn Foods)

I have a wonderful family and circle of friends that I have fun and grow with. I have lived and worked in 7 different countries and am fluent in English, Spanish and French with a triple nationality. I love listening to podcasts and audiobooks about self-improvement, management and other fun things too! I am a problem solver, spontaneous, yet systematic and trustworthy. In my free time you will find me flying on a trapeze or at one of the toughest workouts in NYC.