Need conversion optimization or digital transformation assistance?

I love retail, health & wellness, and beauty. I’m on a mission to keep innovating the way we shop and use services in order to create helpful and enjoyable experiences.

I am a senior digital strategy and business operations professional with 11+ years of experience. I am great at creating and executing e-commerce strategies and processes, enhancing the customer experience, and driving revenue. I do this by 

• Assessing current and future state of e-commerce businesses

• Creating customer & employee journey maps

• Building process flows

• Optimizing conversion via marketing, sales, and website improvements

• Grew a business to a $300M P&L

• Led one of the Top 10 converting websites in the USA

• Piloted 2 corporate initiatives that grew business by over $1M 

  • Increased conversion by recreating the image style guide and process for web catalog photography

  • Grew revenue and units per order by improving up-sell and cross-selling strategies

• Created a SAAS marketing company

• Entered the best retail accelerator in the US, XRC Labs

• Product managed the creation of an e-commerce B2B website from the ground up using a headless platform

I have a wonderful family and circle of friends that I have fun and grow with. I have lived and worked in 7 different countries and am fluent in English, Spanish and French. I love listening to podcasts and audiobooks about self-improvement, management and other fun things too! I am a problem solver, spontaneous, yet systematic and trustworthy. In my free time you will find me flying on a trapeze or at one of the toughest workouts in NYC.